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Once you have
built a great website, how will people know that it exists? How
will you increase traffic to it? Your website is not a proactive
marketing media but can become one if you announce and register
it effectively to search engines and directories.
Key Point Web Announcement Services assures your website gets developed,
announced, registered, and periodically reviewed to maximize the
benefits Internet search engines can bring you. A website can get
lackluster attendance if it is not developed and announced correctly.
Web
Announcement Services
Key Point will help to ensure that your potential customers find you through
Internet search engines and directories. This is accomplished by
consulting with your staff to determine the precise positioning
of the website, the inclusion of keywords, entry pages and meta
phrases and that the content supports your search positioning. Once
fully developed for announcement we register your website with Internet
search engines and appropriate directories.
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Web
site Positioning Consulting
Key Point
works with your staff to determine the 3 - 5 positions that
are critical to your website and the related keywords. These
positions are important "search phrases" that probably
include your company and major product lines or services.
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Announcement
Development
Your website is prepared with the appropriate page
titles, meta keywords, meta descriptions, page content and special
search engine entry pages for web announcement.
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Website
Announcements
Key Point identifies the targeted search engines and directories
that are critical to your market segment. The website is registered
by Key Point and eventually "indexed" by the selected
search engines. The results of your announcements will typically
be available to your audience in four to six weeks.
- Website
Search Engine Reports and Renewal
Key Point provides a monthly report that shows the current status
of your website's search phrases in the search engines. Any website
announcement remedies typically take four to six weeks to take
effect.
Nielsen Netratings
of Popular Search Engines
Nielsen NetRatings use software to monitor both home and work web
surfers, a sample of about 20,000 users, to report on the market
popularity of search engines. Each user must attend a search engine
at least once in a given month to be included in the user count.
Most users use two or more search engines in their Internet activities.
Audience
Reach January 2003

KEY:
GG=Google, YH=Yahoo, MSN=MSN, AOL=AOL, AJ=Ask Jeeves,
OVR=Overture (GoTo), IS=InfoSpace, NS=Netscape, AV=AltaVista,
LY=Lycos, ELINK=EarthLink.com, LS=LookSmart
For
more information about Key Point Web Announcement Services, search
engines, directories, premium search engine sponsorships and banner
ads, please contact your
Key Point marketing representative.
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