Once you have built a great website, how will people know that it exists? How will you increase traffic to it? Your website is not a proactive marketing media but can become one if you announce and register it effectively to search engines and directories.

Key Point Web Announcement Services assures your website gets developed, announced, registered, and periodically reviewed to maximize the benefits Internet search engines can bring you. A website can get lackluster attendance if it is not developed and announced correctly.

Web Announcement Services
Key Point will help to ensure that your potential customers find you through Internet search engines and directories. This is accomplished by consulting with your staff to determine the precise positioning of the website, the inclusion of keywords, entry pages and meta phrases and that the content supports your search positioning. Once fully developed for announcement we register your website with Internet search engines and appropriate directories.

  • Web site Positioning Consulting
    Key Point works with your staff to determine the 3 - 5 positions that are critical to your website and the related keywords. These positions are important "search phrases" that probably include your company and major product lines or services.

  • Announcement Development
    Your website is prepared with the appropriate page titles, meta keywords, meta descriptions, page content and special search engine entry pages for web announcement.

  • Website Announcements
    Key Point identifies the targeted search engines and directories that are critical to your market segment. The website is registered by Key Point and eventually "indexed" by the selected search engines. The results of your announcements will typically be available to your audience in four to six weeks.

  • Website Search Engine Reports and Renewal
    Key Point provides a monthly report that shows the current status of your website's search phrases in the search engines. Any website announcement remedies typically take four to six weeks to take effect.

Nielsen Netratings of Popular Search Engines
Nielsen NetRatings use software to monitor both home and work web surfers, a sample of about 20,000 users, to report on the market popularity of search engines. Each user must attend a search engine at least once in a given month to be included in the user count. Most users use two or more search engines in their Internet activities.

Audience Reach January 2003

KEY: GG=Google, YH=Yahoo, MSN=MSN, AOL=AOL, AJ=Ask Jeeves,
OVR=Overture (GoTo), IS=InfoSpace, NS=Netscape, AV=AltaVista,
LY=Lycos, ELINK=EarthLink.com, LS=LookSmart

For more information about Key Point Web Announcement Services, search engines, directories, premium search engine sponsorships and banner ads, please contact your Key Point marketing representative.

HOME    | SERVICES    | PORTFOLIO    | ABOUT US    | CONTACT

© Copyright 2004 Key Point Software