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Your website
represents your company to your customers, employees and investors
more today than any time in the past. These values are Key Point’s
standards of quality for the design and development of your website
These values assure you achieve clarity, precision and value for
your Key Point website investment.
Corporate Brand
Your website must communicate effectively your company products and
services and their market values – your brand. Your sales force and
employees should be proud of the way your website communicates your
brand…it should represent the quality of your company and be in-sync
with your other marketing efforts..
Sales Force Selling Tool
The collateral on your website must include all those materials and
information that helps a sales representative motivate customers through
each phase of their buying cycle. Your marketing team should be working
with your sales force to determine the critical tools used today and
how your website can provide improved support throughout the selling
process.
Service and Support Tool
Your service team should see this site as a way to communicate
more effectively with customers. It should provide your product manuals,
materials and include your service team’s experience of successfully
using your products or services. Your website investment in support
will make your support dollars more effective and sometimes lower
your overall expenses. Your customer needs a way to request the services
they require to utilize your products more effectively.
Foundation of Lasting Value
You should be able to easily easily maintain your web and add new
functional. Your website should be scalable to support future marketing,
ecommerce and web applications critical to your operational success.
The navigation design should support website ease-of-use and provide
direct access to information by each user type.
Customer
Retention
Customer
retention is a high priority for many companies. Your customers’
first experience with your company is your sales force and website.
Make sure they both have the information and organization they need
to create the right first impression. The website should deploy
information to help your sales representative present and your customer
learn more about your products and services so they both reach that
“buying moment” together. Your website helps you and your clients
take the first important step in a long walk towards achieving lasting
customer satisfaction and retention.
Additional steps in customer retention are contained in the many
ways your company manage the details of a customer relationship.
Your website can contribute to this by providing additional support
for the products or services your customer has purchased. And offer
new and better ways of contacting resources within your company
for sales, support or learning about applications of your products.
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